Siana Velkova
Communications professional
Phone:
BG : +359 88.932.41.61
BE : +32 470.53.35.45
Email:
Welcome to my personal page which will give you some details on my background and experience!
EXPERIENCE
Apr. 2022 - Présent
Digital Marketing Specialist
ID Digital Consuling (Agency)
1. Accounts setup, management & monitoring. Budget distribution. Ads copywriting.(Google Ads, Facebook & Instagram) and additional experience with local advertising platforms. Most of our accounts are mainly oriented toward conversions - purchases in most cases or leads.
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Google Ads: Display (Remarketing/Cold Audience Targeting), Video Campaigns, Search
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FB&IG - Dynamic Ads, Carousels, Single Image/Video Ads, LeadGen Campaigns
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EasyAds - HTML5 banners - Brief & Contact
2. Organic Content Creation - Calendar & Monthly Posting Plan, Creative (Photoshop, Illustrator & Canva); Copywriting
3. Campaigns Planning & Budgets Distribution across different channels depending on each client's needs.
4. Campaigns reporting (Looker Studio reports, Google Sheets report for ad spent, Meta integrated reports tool).
5. Daily monitoring & Distribution of budgets depending on best performing channels.
6. Communication with clients all the way through the process
2021 - 2022 (6 months)
Link building coordinator with French
SBT Solutions
Part of the SEO team of the company which was operating in the Online casinos industry.
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Website traffic generation via external links leading to company's website. Different websites were based in foreign contries and I was responsible for the French-speaking countires.​
2019 - 2021
Communications for European Federations, Think Thanks & Consortia projects (permanent contract)
Zenon7 Public Affairs
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Management of the social networks of the Federations and Consortiums animated by ZENON7 - the writing of publications & elaboration of visual communication support materials
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Media Campaigns - Press Releases
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Elaboration of communication strategies, plans, and management of the editorial calendar
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Assistance with website management
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Newsletter and mailing campaigns (Mailchimp)
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Events management (meetings, General assemblies, reunions, conferences)
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Relationship with federation members and ZENON7 customers
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Recruiting prospective members: setting up appointments with public and private players (EU institutions, Governments, Territories)
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Development of presentation supports
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Building contact bases
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Management of the Appointments Calendar
EDUCATION
2018-2019
Masters degree
Graduate School of Management (IAE)
Nice, France
MA in Organizational Communication (M2)
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Internal and external communication
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Event communication & management
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Website management and digital communication
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Press relations
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HR management
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Adobe pack: Indesign, Illustrator, Photoshop
2016-2017
ERASMUS exchange
Université Libre de Bruxelles (ULB)
Brussels, Belgium
Political science and communication
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Mass media History
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Sociology of media
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Political communication
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French
Summer 2016
Intercultural Marketing and Management
International summer school
BI Business School
Oslo, Norway
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Marketing strategy in a multicultural environment
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Working on case studies in a multicultural team
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Seminars with prominent Norwegian CEOs
2014 - 2018
Bachelor's degree
University of Sofia, Bulgaria
European Studies, specialization Media and Communications
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European policies
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European institutions - functioning and organization
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European Union (EU) Law
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History of EU
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EU Project Management
2009 - 2014
High school degree
Sofia, Bulgaria
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French Language School Alphonse de Lamartine No9
LANGUAGES
BULGARIAN
100%
mother thongue
FRENCH
90%
business-level proficiency
ENGLISH
80%
fluent
SKILLS
Looker Studio
Meta Ads
Google Ads
Adobe Photoshop, Illustrator and Indesign - Good knowledge
Mailchimp
WordPress, Wix
PERSONAL QUALITIES
OPEN-MINDED
I am an open-minded person who has the capacity to easily adapt to different environments. I respond well to changes and accept structural criticism which helps me grow. Being aware of my own cultural beliefs, lens, and focus, I respect and adapt to multicultural and high-paced environments in my professional life.
CURIOUS AND HARD WORKING
I love to challenge myself, learn, and push past my limits. I am curious and eager to learn new things and meet new people.
My understanding is that challenges and sometimes obstacles are an integral part of the path toward success.
HIGH CAPACITY OF STRESS MANAGEMENT
I am used to working under high pressure and meeting deadlines. I rarely allow being distracted by stressful situations or unexpected problems.